Most software companies announce new products with a press release. A Miami cybersecurity startup decided to stage a funeral instead.
This week, Miami-based Guardz joined forces with SuperOps to launch a new bundled offering for managed service providers (MSPs), the IT firms that help small businesses manage everything from devices and networks to cybersecurity. To get attention, the companies planned a zombie-themed campaign complete with a flash mob and a banner plane flying over Miami.
The target of their mock funeral? What they call the “Franken-stack” of disconnected software tools that many IT providers still rely on.
For years, MSPs have pieced together separate platforms for ticketing, device management, cybersecurity, email protection, and monitoring. The result, according to Guardz co-founder and CEO Dor Eisner, is a fragmented system that creates unnecessary complexity.
“Cybersecurity shouldn’t be fragmented because the bad guys are not siloing the tools,” Eisner told Refresh Miami. “Why should MSPs and SMBs silo their defense?”
The partnership aims to bring several of those functions together through a single bundled offering that combines operational software from SuperOps with cybersecurity capabilities from Guardz.
While that may sound like a niche technology announcement, both founders see it as part of a much larger shift driven by artificial intelligence.
“I would probably divide this journey into two: before AI and after AI,” said Arvind Parthiban, founder and CEO of SuperOps.
According to Parthiban, the AI boom has changed the conversation from software features to data quality and connectivity. AI systems are only as effective as the information they can access. When operational data, security alerts, tickets, and device information are spread across multiple platforms, valuable context gets lost.
“Modern problems need modern solutions,” he said. “It’s not just about the solution anymore. It’s about data and how each product talks with other products and helps end users make the right decisions.”
Eisner believes the trend goes beyond AI and points to a broader convergence happening across the technology industry.
“If you think about it, in the next two to three years, the market will fully converge across IT, security, and everything in between,” he said. “MSPs won’t be able to manage all the pieces on different platforms.”
That convergence is part of what drew Guardz to Miami. The company established operations in the city in early 2025 and now has roughly 40 employees based locally out of its workforce of about 120 people.
“We wanted to be close to the market,” Eisner said. “The MSP community and the IT community is very big in Florida in general. We still believe that Miami is the right place to be for the long term.”
For Guardz, the mission remains focused on protecting small businesses, which Eisner described as “the backbone of the economy.” For SuperOps, the focus is helping IT providers prepare for a future where AI creates as many new challenges as opportunities.
“It’s interesting times,” Parthiban said. “As a founder, we are excited and scared at the same time.”
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