HomeStrategyWhy Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built... Strategy Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last Strategy August 15, 2026 0 99 FacebookXPinterestWhatsApp Unwell Hydration’s collapse shows the limits of celebrity-backed CPG—and why a massive audience doesn’t necessarily translate into shelf velocity, experts say. FacebookXPinterestWhatsApp Cody Previous articleSteve Ross’ $290M West Palm Beach Hilton project seeks approval but not public fundsNext articleArtemis drops $140M for assisted-living center in one of South Florida’s biggest ALF deals RELATED ARTICLES Strategy Hormel Is Betting $1.06 Billion on Chicken. The Deal Goes Far Beyond Grocery Shelves Strategy Eric Schmitt doesn’t seem to think he’s done anything wrong Strategy AI companies are banking on this job title Strategy AI could displace 11 million US workers by 2035, report says Must Read Hormel Is Betting $1.06 Billion on Chicken. The Deal Goes Far Beyond Grocery Shelves Strategy Metaview wants to eliminate recruiting grunt work and speed up hiring after raising $60M Tech Scale-up interconnect startup CScale launches with $188M in funding Tech Micron almost quadruples its revenue thanks to AI’s insatiable demand for memory chips Tech FTC reportedly investigating OpenAI, Anthropic over potential consumer risks Tech