HomeStrategyWhy Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built... Strategy Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last Strategy August 15, 2026 0 104 FacebookXPinterestWhatsApp Unwell Hydration’s collapse shows the limits of celebrity-backed CPG—and why a massive audience doesn’t necessarily translate into shelf velocity, experts say. FacebookXPinterestWhatsApp Cody Previous articleSteve Ross’ $290M West Palm Beach Hilton project seeks approval but not public fundsNext articleArtemis drops $140M for assisted-living center in one of South Florida’s biggest ALF deals RELATED ARTICLES Strategy Wes Henderson Is Out as CEO Amid Misconduct Allegations. His $92.5 Million Bourbon Project Is Now on Hold Strategy From nearsightedness to self-harm: Meta-review looks at how digital media impacts young people’s health Strategy Better Branding Will Make More Money Than Having the Best Marketing — Lessons Learned From Real Estate Strategy Why tech companies are racing to put AI data centers in space Must Read Sam Altman says people need to accept ‘some bad things’ are going to happen if they want AI Tech Wes Henderson Is Out as CEO Amid Misconduct Allegations. His $92.5 Million Bourbon Project Is Now on Hold Strategy From nearsightedness to self-harm: Meta-review looks at how digital media impacts young people’s health Strategy Trump launches Super Intelligence Force with Jay Clayton as AI czar Tech Kalshi’s Growth Puts Prediction-Market Safeguards Under Scrutiny Tech