HomeStrategyAllTrails Has 100 Million Members. REI Has 26 Million. Here’s Why They’re...

AllTrails Has 100 Million Members. REI Has 26 Million. Here’s Why They’re Teaming Up

The trail-finding app and old-school retailer are embarking on ‘a long-term partnership’ to promote hiking, conservation work, and outdoor adventures nationwide—and share some money-saving perks. 

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