Anyone who has spent an evening bouncing between airline websites, hotel portals, credit card dashboards, and a dozen browser tabs trying to figure out how to use their points knows the feeling. You have points… maybe even lots of them! Yet somehow booking a flight still feels like solving a puzzle.
For Miami entrepreneur Lin Dai, that frustration isn’t accidental. In his view, it’s the result of a loyalty industry that has become increasingly complex while often delivering less value to consumers.
“Through Bookit, we’ve consolidated our offering and tech platform,” Dai [pictured above] told Refresh Miami. “If you are a neobank or a crypto company or an entertainment brand and you want to launch your own competitive travel or rewards ecosystem, we can get you up and going in weeks, not years.”
Bookit allows brands to launch white-label travel and rewards platforms without having to negotiate relationships with airlines, hotels, cruise operators, rental car companies, and event providers. Instead, companies can plug into Bookit’s infrastructure and offer travel bookings, rewards, experiences, and loyalty programs under their own brand.
Bookit is part of Superlogic, the 50-person, Miami-based technology company Dai founded that focuses on loyalty, rewards, and digital engagement. While Superlogic serves as the broader parent platform, Bookit is its travel and rewards infrastructure business, helping brands launch their own booking and loyalty ecosystems.
The company recently launched with Crypto.com, a partnership Dai sees as proof that demand for these kinds of experiences is growing well beyond traditional travel companies.
The timing is fortuitous, as frequent travelers have watched the value of loyalty points steadily decline as airlines, hotel groups, and credit card companies adjust their redemption programs.
“Devaluation is out of control,” Dai asserted.
He pointed to recent changes across the travel industry that have made it harder for consumers to extract the same value from their rewards balances. For many travelers, that means needing significantly more points to book the same trip they could have booked just a few years ago.
Bookit’s answer is a blockchain-based rewards system backed by stablecoins. Instead of consumers wondering what a point is worth today or what it might be worth tomorrow, Dai envisions a system where rewards maintain a consistent value. The concept is part of a larger trend he believes will reshape loyalty programs over the coming years.
At the same time, Dai sees artificial intelligence creating another major shift in the industry. Most travelers have rewards spread across multiple airline, hotel, and credit card programs. Knowing when to use points, when to transfer them, and which redemption option offers the best value often requires expertise that most consumers simply don’t have.
“Even a points expert can’t really, in real time, tell you how to maximize a specific booking,” he said.
That’s where AI comes in. Dai believes future travel assistants will be able to analyze rewards balances, travel plans, and booking options simultaneously, helping consumers make smarter decisions without needing to become points-and-miles hobbyists themselves.
Beyond rewards, Bookit is increasingly focused on helping travel and entertainment companies create richer customer experiences. A traveler booking a cruise, for example, could receive recommendations for flights, hotels, local attractions, and even nearby concerts before ever stepping onto the ship.
The company’s ambitions also extend into entertainment, where Dai sees opportunities to connect artists, sports organizations, and fan communities with travel experiences surrounding major events.
All of that makes Miami a natural place to build. “Miami is uniquely positioned where it’s kind of the intersection of all three of those verticals,” Dai said, referring to travel, fintech, and entertainment.
As one of the world’s busiest cruise hubs, a growing center for fintech and crypto innovation, and a major destination for sports and live events, the city provides fertile ground for the kinds of partnerships Bookit is pursuing.
For now, Dai’s focus is on expansion. He says the company plans to grow aggressively across travel, fintech, crypto, and entertainment through both partnerships and acquisitions.
His larger bet is that loyalty programs are overdue for a rethink. And if consumers can someday spend less time decoding rewards charts and more time actually taking trips, they probably won’t miss the old system.
READ MORE IN REFRESH MIAMI:
- Superlogic secures $13.7M to redefine loyalty programs with experiences money can’t buy
- Book it and forget it! This startup wants to end your flight price anxiety.
- Skyscanner is doubling down on Miami, and betting Dolphins fans will travel with it
- From napkin sketches to global ambitions, drvn is rewriting the playbook for corporate travel
- Bookit wants to make loyalty points useful again – June 16, 2026
- Hydra Host raises $100M to turn overlooked data centers into AI powerhouses – June 15, 2026
- PositivEnergy wants to solve EV charging’s reliability problem – June 15, 2026
