HomeTechFather-son startup ClaimAngel is taking on the high cost of lawsuit funding

Father-son startup ClaimAngel is taking on the high cost of lawsuit funding

Jeremy Alters spent more than two decades as a trial lawyer. During that time, there was one financial product he largely avoided recommending to clients: litigation funding.

The problem, he said, was simple. It was often too expensive.

That experience eventually helped spark ClaimAngel, a South Florida legal-tech company Alters co-founded with his son Logan to build what amounts to a marketplace for consumer legal funding.

“I never used funding in my practice because it was so expensive,” Jeremy Alters told Refresh Miami. “Clients need money, they should be able to get it at the lowest rate possible, and the lawyer should know about the lowest rate possible.”

Alters’ legal career ended in 2018, when the Florida Supreme Court disbarred him after finding that he had misused client funds, including using one client’s funds to meet obligations owed to another. Alters, who applied for readmission to the Florida Bar in 2025, was candid about the episode.

“I did things wrong. They were my fault. I take full responsibility for it,” he said. “It was an unfortunate time that hopefully gets rectified through ClaimAngel because ClaimAngel was born out of an ethics issue.”

ClaimAngel, launched in April 2023, connects plaintiffs and their attorneys with 27 funding companies that compete for cases through its online marketplace. More than $144 million has moved through the platform, across more than 30,000 fundings for over 14,500 plaintiffs. More than 750 law firms have had at least one client funded through ClaimAngel.

The pitch is speed and standardization. When a funding request hits the marketplace, it takes an average of 11 seconds for a funder to reserve it for review. Every deal clears at the same published rate: 27.8% simple interest, with no compounding and a 2x cap on what the plaintiff can owe.

The funding is non-recourse, meaning plaintiffs do not repay it if they lose their case.

For Logan Alters, who studied and played D1 basketball at UC Berkeley, the appeal was personal. Growing up around high-level sports exposed him to communities where, he said, people often faced major financial disadvantages.

“People are at the toughest times in their lives,” he said. “They’ve had an accident. They were able to pay bills paycheck to paycheck, and they’re no longer able to do that.”

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That cash crunch can affect when a plaintiff settles. Jeremy gave the example of someone with a case potentially worth $100,000 who accepts far less because they cannot afford to wait.

ClaimAngel’s answer is what the company calls “Case Equity”: letting plaintiffs access some of the expected value of a pending case to cover expenses while the legal process plays out.

The company makes money through fees paid by funders when capital is deployed and, in successful cases, when the matter settles. It now employs 46 people and has largely grown through relationships with law firms rather than consumer marketing.

That is about to change. ClaimAngel plans to begin a wider marketing push aimed at educating plaintiffs about funding costs, while also expanding into attorney funding and a marketplace where funding companies can buy and sell existing positions.

The company is also developing AngelScore, a data-based underwriting system designed to help funders assess cases.

All of that has made ClaimAngel something neither co-founder expected: a family business.

“It’s the best part of my day,” Jeremy said of working with Logan and his other son, Dawson, who recently joined the company. There is, however, one complaint.

“They call me Jeremy,” he said. “It drives me crazy. Call me Dad.”

For Logan, the partnership has worked better than he expected. “I’m extremely grateful for building with him,” he said. “The ups and downs, I would do it all over again.”

Pictured here are some of ClaimAngel’s team. Pictured at the top of the post: ClaimAngel co-founders Jeremy Alters, left, and Logan Alters, right.

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I am a Miami-based technology researcher and writer with a passion for sharing stories about the South Florida tech ecosystem. I particularly enjoy learning about GovTech startups, cutting-edge applications of artificial intelligence, and innovators that leverage technology to transform society for the better. Always open for pitches via Twitter @rileywk or www.RileyKaminer.com.
Riley Kaminer

 

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