Hinge users may soon have access to a more affordable subscription tier. The app’s parent company, Match Group, announced on November 2 that it’s testing a new feature geared toward women.
During its third-quarter 2026 earnings call, Match Group said the new tier will give users more control through additional filters and custom location boundaries.
“It’s designed for women in particular, but also for price-sensitive users,” Match Group CFO Steve Bailey said during the call.
Hinge currently offers three tiers: a free version with limits on filters and daily likes; and the more customizable Hinge+ and HingeX, priced at $89.99 and $99.99 for three months, respectively.
Tinder has similar subscription tiers, with Tinder Plus and Tinder Gold offering perks like unlimited swipes and top picks for around $25 and $35 per month, respectively.
“Hinge is one of the highest-priced products we have. The revenue per payer, for example, at Hinge is almost twice that of Tinder,” Bailey said. “It also has one of the lower payer penetrations. Its payer penetration is only slightly more than half that of Tinder.”
The company did not respond to Fast Company’s request for additional details about the new subscription tier.
The lower-priced offering comes as consumers grow increasingly frustrated with the dating ecosystem. In a February 2026 Harris Poll, 72% of Americans said romance feels more like a transaction due to dating apps, while 77% said dating has become a marketplace.
Despite those sentiments, Hinge’s monthly active user numbers are up 12% year over year.
While Tinder is still bigger, with around 8.9 million paid users, its base is shrinking, with its paid users down 4% from last year. Tinder has since leaned on a different strategy to keep users engaged, including facilitating in-person experiences to shift the focus away from swiping.
Match Group owns a number of major dating platforms in addition to Match, Tinder, and Hinge, including OkCupid and Plenty of Fish.
